Establishing and sustaining a brand’s strong digital presence that bears fruit in its offline sale is a challenging task in itself.Designing a logo that is relevant and impactful, and goes in tune with the brand identity was the first crucial challenge that we came across. Seeing many parallel food brands doing good on social media, making an effective plan was a key thing for the growth.
Coming up with 7 different brands. It was a big question for our team to particularly focus on the latest trends. These outlets were: East Pizza Co., Makhni Brothers, Meals101, Oven & Grill, Thali Central, The Wrap Co. and Monkey Fries.After starting in in Ahmedabad, they also expanded in different cities like, Surat, Vadodara, Indore, Jaipur, Pune, etc. Maintaining a balance between every activity over Zomato, Swiggy, PetPooja and Google my business was significant for us.