Aggressive performance marketing was executed to boost Jewelxy, the leading marketplace for jewellers.
One of a kind concept, Jewelxy was a unique brand that approached us. The major challenge was to start and grow their business and implement their idea of one common marketplace to execution with performance marketing. Through digital means, we had to convey and convince the idea of this marketplace and the importance of how social media is important for brand growth.
The client wanted to target small jewellery shops who can collaborate and grow with marketplace. We had to be very quick and aggressive so that the brand which would grow on a rapid rate and the marketplace becomes a leading jewellery hub. The major aim was to get all the jewellers on board along with increasing their digital presence through performance marketing.
We made a SWOT analysis and noted all the along with the phases of marketing plan.
– Our first aim was to create the E-commerce website with mobile-friendly optimisation and create social media pages on distinctive platforms to create buzz.
– We did aggressive performance marketing to target and reach the jewellers who can join our platform.
– Offline marketing and WhatsApp marketing were also a part of our strategies to reach the audience.
– To increase the conversion rate we talked to the jewellery market leads, explained them the concept and got them on board.
– Jewellery exhibitions and stall brands were also implemented to create a brand presence.
With the motive to broaden the horizon of the marketplace, we designed attractive and simple designs that caught the attention of jewellery dealers.
Collaterals like exhibition boards and WhatsApp creatives were designed with vibrant and bold colour scheme.
Through rigorous research and well-driven strategy, we built a branding structure that helped reach the goals of Jewelxy. The branding focused on targeting and collecting data of the local jewellers who would invest and collaborate through proper marketing phases.
Social Media is an important tool to drive business and grab the attention of dealers. With regular posting and trending ideas, we built new and fresh campaigns for them at regular time interval.
App Download
Retailers in 3 Months
Transaction Activity
The print collateral focused on getting customers and suppliers on-board along with explaining the essence of the brand and its unique experience.
