Get In Touch
202/203, 31Five, Corporate Road, PrahaladNagar, Ahmedabad, Gujarat-380015 (INDIA)
hello@nyasa.co.in
+91 9913344425 +91 9375723003
NPS All Website June 3, 2020

Shaping the Digital Face of Skincare

At Ilika, we aim to bring the luxury of hair reduction services directly to you. We are dedicated to provide personalised care and utilising cutting-edge techniques to help you achieve flawlessly smooth and hair-free skin.

  • Client

    Ilika

  • Services

    Branding, Website Development, Social Media Management, Performance Marketing

  • Platforms

    Instagram, Facebook, Magento, Figma

Open Project
The Challenge

Winning Hearts
& Skin

In a highly competitive market, standing out and establishing a brand identity that resonates with clients was a significant challenge. We had to differentiate Ilika from numerous other hair removal services and position it as a trusted, professional choice. Another challenge was attracting the right audience through digital channels, ensuring that our marketing efforts were not only visible but also effective in driving conversions. Finally, maintaining consistent engagement and building long-term relationships in the crowded beauty and wellness space required ongoing innovation and strategy adjustments.

The Approach

Strategised to Make Ilika the Skincare Icon.

Here’s how we tackled the challenge:

  1. Building a Strong Online Presence: We started by designing a fresh and user-friendly website that serves as Ilika’s digital home. This platform allows clients to effortlessly explore services and book appointments, creating a smooth experience right from the start.
  2. Creating a Unique Brand Identity: We collaborated to develop a distinctive logo and cohesive branding elements that truly represent Ilika’s values. This new identity not only exudes professionalism but also builds trust, allowing Ilika to shine in the hair removal industry.
  3. Engaging Social Media Strategy: We brought Ilika to life on social media with beautiful profiles across major platforms. By sharing helpful content, expert tips, and inspiring client success stories, we created a community that encourages interaction and engagement.
  4. Targeted Marketing Campaigns: Our team rolled out focused online advertising campaigns to attract individuals actively seeking hair removal solutions. By leveraging smart data strategies, we connected with the right audience and guided them to Ilika’s website.
The Execution / Branding

Crafted a Professional
& Glossy Identity

We collaborated to develop a distinctive logo and cohesive branding elements that truly represent Ilika’s values. This new identity not only exudes professionalism but also builds trust, allowing Ilika to shine in the hair removal industry.

The Execution / Website Development

Flawless
Browsing Experience

We started by designing a fresh and user-friendly website that serves as Ilika’s digital home. This platform allows clients to effortlessly explore services and book appointments, creating a smooth experience right from the start.

The Execution / Social Media

Smooth Stories,
Creating Deeper Connections

We brought Ilika to life on social media with beautiful profiles across major platforms. By sharing helpful content, expert tips, and inspiring client success stories, we created a community that encourages interaction and engagement.

Ilika
Ilika
Ilika
The Execution / Performance Marketing

0.5M

People Reached

1.8M

Impressions Made

900+

Leads

Seamless Ads with Smooth Results

Our team rolled out focused online advertising campaigns to attract individuals actively seeking hair removal solutions. By leveraging smart data strategies, we connected with the right audience and guided them to Ilika’s
website.

  1. Expanded Reach: Our campaigns reached up to 0.5 million viewers, enhancing Ilika’s brand visibility and market presence.
  2. High-Quality Leads: With over 900 qualified leads generated, the campaigns contributed significantly to Ilika’s growth and client acquisition.
  3. Increased Engagement: Strategic, data-driven content improved engagement, resonating with the target audience and boosting brand loyalty.

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