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NPS All Website June 3, 2020

EasyPay’s Digital Leap: Branding & Beyond

Easy Pay has always been at the forefront of payment innovations. They have transformed how transactions are conducted. Their online platform is smartly created to offer effortless solutions for both businesses and consumers. By integrating advanced technology, they ensure users can make secure payments with ease and speed, anywhere at any time. The concern about security and user satisfaction positions Easy Pay as a leader in modern financial interactions, redefining convenience in online payment.

  • Client

    EasyPay Pvt. Ltd.

  • Services

    Branding, Print Collaterals, Website Development, App Development, Social Media Management, Performance Marketing, Offline Marketing

  • Platforms

    Instagram, Facebook, Google

Open Project

The Challenge

Boosting Reach and Conversions

To develop a feasible marketing structure for Easy Pay, our team had to go through various steps including brainstorming, creativity, market research, planning, and execution. Our experts from different departments did their best to learn about the product in detail. 
Initially,  Easy Pay was a new organisation operated only in the rural areas of Maharashtra. Later expanding to different parts of the country, they had a long way to go through the process. For the start our motto was to inherit trust in people about brand loyalty. 

The Approach

Strategising for App Growth and Trust

Our procedure to start with this brand was a simple approach followed by some out of the league methods. Our marketing plans mainly focused on brand awareness and understanding the market and the target audience.  During the pandemic, many people in rural areas were facing problems in withdrawing money. With leaflets and pamphlets in different languages we educated people about the advantages of Easy Pay by conducting ground marketing campaigns.

  1. – With an efficient set of people, we contacted local retailers and shop owners to have Easy Pay services. 
    – We did targeted paid promotions in different local languages to reach out to the most adequate audience. 
    – By communicating in different languages, we were gradually able to make people understand about the ease and effectiveness of Easy Pay. 
    – Conducted surveys through which they can tie up with banks and set up a vending machine (ATMs) for the ease of people. 
    – Our continuous marketing over different channels helped the brand gain recognition and trust in the market and also gained them a Google certification.
    – Our team helped with all-round services for the brand to gain better reach.
The Execution / Branding

Branding
that reflects trust.

Our reliable methodology of marketing in different languages, assisted them with securing their target. With our 360 degree marketing schemes we helped them gain a nationwide awareness.

The Execution / Print Collaterals

Visibility that goes
beyond the screen.

We offered services for their print requirements throughout their marketing journey.

The Execution / Website Development

A website that’s
seamless and easier.

  • Designing a website that is user-friendly along with a well secured payment gateway was an important aspect we considered while planning the sketch
  • We built a website that looked smart, distinct and resembled the brand while boosting the business.
The Execution / Application Design

User-Friendly UI
for Growth

  1. Developed a user-friendly, sleek app interface that embodied simplicity and speed.
  2. Designed intuitive navigation, making it easy for users to perform transactions in seconds.
  3. Integrated secure payment gateways and real-time support to build user trust.
The Execution / Social Media

Connected with Audiences
Where It Matters Most

We knew social media was crucial for spreading the word, so we built Easypay’s social media presence from the ground up. We created eye-catching profiles, filled with engaging content that informed and entertained. Fun posts, stories, and updates made Easypay relatable and approachable, drawing in retailers and users alike.

The Execution / Offline Marketing

Connecting communities with
a high-tech twist.

The Execution / Performance Marketing

5M +

App Downloads (2 Years)

5L

Retailers Onboarded

1 Mn

Reach (3 months)

58 Mn

Transaction Activity

Reached the Unreachable

Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.

  • From Zero to 5M App Downloads in Less than 2.5 years
  • Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
  • Introduced Jackie Shroff as Brand Ambassador
  • 5 Lacs+ Registered Retailers PAN India
  • 58M Transactions Activity

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