Implementing innovative marketing strategy for Urban Space, an online home décor brand.
Urban Space had a strong e-commerce platform and unique home decor products but were lacing the right communication to increase reach and growth in the market. They were unaware of the right online tools which could help them in tapping the digital market. A major challenge was to build a new image and identity for their social media, in a way that matches the trend and is relatable. While its competitor brands were grabbing sales through the online medium, Urban Space struggled to create a brand identity on digital platforms. They wanted to build designs and communication which would make them stand out in the market and create an everlasting impact.
By understanding their concerns and developing well defined strategies, we revamped their brand communication and identity which helped them in growing their sales and online audience.
– The first step was to redesign the logo and build a smart identity symbol which talked about their brand.
– We formulated multiple social media marketing campaigns that talked about their brand, its uniqueness and what made it distinct.
– Aggressive social media marketing with regular posting helped us boost their online engagement.
– We planned different social media activities which were platform- centric and helped in reaching a wider audience.
– Influencer marketing helped us in building the credibility and followers of the page.
– Various performance marketing campaigns were run to bring fresh sales.
Implementing the right practice and marketing tools to improvise their brand identity, we made Urban Space a well known online brand name with a unique feel.
The designs were created with a vibrant approach that could relate to the audience and signify the brand products.
Driven with the passion to make this brand stand out, our aim was always to create something new for brand growth.
The first step towards a strong re-branding is the brand’s logo which reflects its persona and mission. We created a logo that can stand out and meet the global standards. Their offline activities were branded with designs that attracted the customers and made them feel connected to the feeling of Skoda.
Managing the social media campaigns with defined goals and promoting their products through aggressive push marketing. We revamped their social media look and feel which changed the brand’s identity. The marketing plan also included influencer collaboration which helped in boosting the brand awareness campaign with a great impact
Increase in Revenues
Increase in Returning Customer
Increase in Organic Sales in less than 6 Months