June 3, 2019

Big Spoon

Strategizing a complete marketing plan for the Cloud kitchen brand.

  • Client

    Big Spoon

  • Technology

    Facebook, Instagram, Google

  • Services

    Branding (Logo, Stationary ), Print Collaterals (Packaging Design, Flyer), Performance Marketing, Social Media Management, Influencer Marketing

The Challenge

Establishing and sustaining a brand’s strong digital presence that bears fruit in its offline sale is a challenging task in itself.Designing a logo that is relevant and impactful, and goes in tune with the brand identity was the first crucial challenge that we came across. Seeing many parallel food brands doing good on social media, making an effective plan was a key thing for the growth. 

Coming up with 7 different brands. It was a big question for our team to particularly focus on the latest trends. These outlets were:  East Pizza Co., Makhni Brothers, Meals101, Oven & Grill, Thali Central, The Wrap Co. and Monkey Fries.After starting in in Ahmedabad, they also expanded in different cities like, Surat,  Vadodara, Indore, Jaipur, Pune, etc. Maintaining a balance between every activity over Zomato, Swiggy, PetPooja and Google my business was significant for us. 

The Approach

Starting with a straightforward approach, we divided the work with our entire team and started forming different benchmarks to attain the best results through our expertise. We knew that a takeaway outlet firstly needs to gain the most of the attention from the local people, so we built our plans accordingly. 

-Just after the logo designing, we started working on their different social media channels and different food delivery portals. 

– With an efficient setup of Google My Business we started to follow up with the daily updates as and when needed. 

– Via numerous strategies, we helped them in maintaining and running the store marketing properly through our designs

– Following latest trends made us excel in our marketing plan for them, not only posts but we also planned a regular posting of engaging stories, as well different personalized content for gaining audience attraction.

The Outcome

Our dynamic methodology towards new market patterns made us achieve the targeted goals for them. Thus we were able to market all their 7 brands adequately and efficiently. 


Our consistent approach of multiple branding methods, helped them acquire what they targeted for. We applied our marketing expertise to their different brands through perfect strategy that helped them build an impactful brand identity.

Stationary design

Social Media & Influencer Marketing

While working on the different trending social media campaigns, we were able to gain a good social media presence for them. We helped them through different strategies and performance marketing as well.

Performance Marketing

5M +

App Download

1 M+

Retailers in 3 Months

58 M +

Transaction Activity

  • From Zero to 5M App Downloads in Less than 2.5 years
  • Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
  • Introduced Jackie Shroff as Brand Ambassador
  • 5 Lacs+ Registered Retailers PAN India
  • 58M Transactions Activity

Print Collaterals

We did their different print work which was needed for their store marketing campaigns, they required multiple pamphlets and other promotional prints, that were designed by us.

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