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A brand launch CeNTReD to growth.

Self Cntrd is a contemporary fashion brand that celebrates individuality and self-expression through its “Easy Glam” philosophy. With a focus on flattering fits and luxurious designs, their versatile collections sticks to modern aesthetics, offering a range of dresses, bikinis, and statement pieces. The brand’s commitment to refined craftsmanship and inclusive styling redefines elegance, empowering customers to embrace their unique style confidently.

  • Client

    Self Cntrd

  • Services

    Website Development, Social Media Management, Influencer Marketing, Performance Marketing

  • Platforms

    Instagram, Shopify

Open Project
The Challenge

Luxury fashion,
but make it iconic.

Self Cntrd is a luxury clothing brand, when we started working with self cntrd the challenge was to make it recognised and aware to the people, as it was a luxury clothing brand we had to cater it to a very niche audience as well.

The Approach

From raw reels to
real results.

From the outset, we established priorities and goals, enabling our team to discern growth opportunities and address current challenges effectively.

1. We launched the brand and started creating awareness using raw content and videos 

2. We started to promote and focus on the content more to showcase the products.

3. We started to promote the website using the influencer content which worked wonders in terms of organic reach of the brand.

4. We introduced Black Friday sales during the holiday season and it was a very successful campaign in terms of reach as well as sales.

5. Celebrity sourcing has also played a big part in creating awareness and making the brand reach that recognition.

The Execution / Website Development

A seamless shopping experience
for the fearless.

  1. Designed a minimalist, mobile-optimised e-commerce platform that mirrored the brand’s modern aesthetics.
  2. Integrated features like interactive lookbooks, personalized styling recommendations, and seamless checkout.
  3. Focused on visual storytelling with high-quality imagery to showcase “Easy Glam” collections.
The Execution / Social Media

Turning scrolls into
style statements.

  1. Developed a cohesive brand identity with curated content showcasing versatility, inclusivity, and individuality.
  2. Leveraged influencers and fashion enthusiasts to amplify reach while fostering authenticity.
  3. Scheduled interactive reels, behind-the-scenes videos, and styling tips to maintain engagement.
Self cntrd
Self cntrd
Self cntrd
The Execution / Performance Marketing

341%

Increase in Total Orders (Last 3 Months)

2x

Increase in Total Revenue (Last 3 Months)

149%

Increase in Conversion Rate (Last 3 Months)

10.98%

Increase in Repeat Customers (Last 3 Months)

Making Clicks that
slay & sales that stay.

Since starting with Self-Cntrd we have seen their most successful months in terms of sales, revenue, and return on ad spend. 

  1. Return on Ad Spend (ROAS): Achieved a solid 3.7x return on our ad spend, demonstrating our ability to maximise ad efficiency and support revenue growth.
  2. Audience Engagement: Attracted over 1 million unique visitors to our website, which significantly increased brand exposure and nurtured customer engagement.
  3. Order Volume: Completed over 278 orders, reflecting a high level of customer interest and strong conversion rates, indicating the effectiveness of our strategies.

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