Get In Touch
202/203, 31Five, Corporate Road, PrahaladNagar, Ahmedabad, Gujarat-380015 (INDIA)
hello@nyasa.co.in
+91 9913344425 +91 9375723003
NPS All Website June 3, 2020

Unlocking Property Sales Through Digital

Ratna group is dedicated to making city life simpler, accessible and meaningful to live through its real estate developments. Ratna has amassed vast experience of over two decades through the vision and entrepreneurial spirit of Mr Jitendra Shah and now the legacy passed over to Mr Kaivan Shah with a vision to creating and developing opportunity based infrastructure realising a pie of growth for everyone involved.

  • Client

    Ratna Group

  • Services

    Social Media Management, Performance Marketing

  • Platforms

    Instagram, Facebook, Google

Open Project

Ratna Group

The Challenge

Winning Hearts and Conversions in a Competitive ground

Being into construction business since a long period of time, Ratna Group is already an established name in the real estate market. The challenge was to maintain that brand presence and to spread more awareness as well as sell the properties.
The main challenge was to generate authentic leads to sell the commercial as well as residential property where there is already a tough competition.

The Approach

Strategic Targeting that Got the Right Eyes

Executing Targeted Marketing Campaigns:

To position Ratna Group as a leader in luxury real estate, we launched focused marketing campaigns tailored to engage discerning homebuyers and investors. With stunning visuals and strategic messaging, we created a buzz on social media platforms, building excitement around our exclusive projects. Our approach blended data-driven insights with compelling storytelling, ensuring we captured the attention of the right audience and drove meaningful traffic to our website.

Social media revamping:

Ratna Group’s social media revamping focused on creating a dynamic and engaging presence to connect with luxury homebuyers and investors. Through targeted marketing campaigns, we showcased our premium properties with visually captivating content and strategically crafted messages. By leveraging data insights and storytelling, we effectively reached the right audience, building excitement and driving traffic to our website, ultimately enhancing brand awareness and engagement across our social media channels.

The Execution / Social Media

Pushed Boundaries
while Building the Buzz

We infused Jassi Di Hatti’s social media presence with vibrant storytelling that celebrated Punjabi culture, linking pickles to moments of joy, tradition, and nostalgia. Engaging reels brought the journey from pickle-making to the table to life, highlighting the brand’s authenticity. Interactive content, including quizzes, polls, and behind-the-scenes glimpses, fostered active audience participation and connection.

The Execution / Performance Marketing

5.2M+

People Reached

10M+

Impressions Made

6.5K+

Leads Generated

Surge in High-Quality Leads with Outstanding ROI

With our strategic approach and execution, Ratna Developers experienced their most successful campaigns across all key performance metrics:
  1. Return on Ad Spend (ROAS): Delivered an impressive 3.7x ROAS, showcasing efficient budget utilisation and tangible revenue growth.
  2. Audience Engagement: Reached over 1 million unique visitors to their website, amplifying brand visibility and deepening engagement with potential buyers.
  3. Lead Conversion: Generated 6,518 quality leads, reflecting the effectiveness of our targeting and campaign strategies.
  4. Sales Performance: Drove record-breaking sales, reinforcing Ratna Developers’ market dominance and solidifying its reputation in Ahmedabad’s real estate sector.

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