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202/203, 31Five, Corporate Road, PrahaladNagar, Ahmedabad, Gujarat-380015 (INDIA)
hello@nyasa.co.in
+91 9913344425 +91 9375723003
NPS All Website June 3, 2020

Delivering Adventure Through Digital Mastery

North Star Automotive shines in the world of luxury car accessories, offering premium products for discerning brands like Ducati, Suzuki, Yamaha, Kawasaki, Triumph, and BMW. In an industry where excellence is non-negotiable, our mission was to upgrade North Star’s presence and help them forge deep connections with luxury car enthusiasts who appreciate the finer details.

  • Client

    North Star Automotive

  • Services

    Website Development, Social Media Management, Performance Marketing

  • Platforms

    Instagram, Facebook, Shopify, Figma

Open Project

The Challenge

Revving Up Visibility in the niche market

To establish a strong online presence for the brand North Star Auutmotive on the internet, the vision of the brand was to inevitably create an online store which sells premium motorcycle gears and accessories from the brand Ducati, Dainese, Akrapovic & AGV.
The main challenge was to show the authenticity of the brand and how we can win the trust of the customers so that they can seamlessly go through the website and make the purchase as the average order value of is also a bit higher than usual.
With over 1000+ SKUs to manage and cater to the end users the challenge was also to make sure we reach to the right audience and make them aware about the brand.

The Approach

A Digital Strategy That Speaks Speed and Precision

We initiated our engagement with this brand through a straightforward method coupled with unconventional approaches. Our marketing strategies primarily centered around building brand awareness and comprehending both the market and the target audience.

  1. With an effective set of awareness campaign we started to create awareness online for the brand.
  2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well.
  3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches.
  4. We implemented social media campaigns based on the events like Moto GP in which we were able to successfully run a contest and generate good amount of entries for the contest resultig in a successful campiagn.
The Execution / Website Development

Smooth Web
Ride for North Star

We developed a sleek and intuitive website that serves as a digital haven for luxury car lovers. The site is visually striking, featuring high-quality images and engaging content that make exploring the product range an experience in itself. Every click leads to discovery, whether it’s browsing through stunning accessories or learning more about the brand’s commitment to quality.

The Execution / Social Media

Social Ride: Engaging
the Motorcycle Community

Crafting compelling narratives and fostering community engagement through dynamic online platforms, we specialise in leveraging the power of social media to elevate brand presence and tell impactful stories.

North Star Automotive
North Star Automotive
North Star Automotive
North Star Automotive
North Star Automotive
North Star Automotive
North Star Automotive
North Star Automotive
North Star Automotive
The Execution / Performance Marketing

22K

Amount Spent

125K

Sales

5.6%

ROAS

Fueling Growth with High-Octane Paid Campaigns

  1. Enhanced Website Interaction: The engaging website resulted in increased visitor traffic and interaction. Users explored the products in-depth, leading to a richer brand experience and deeper engagement.
  2. Significant Sales Growth: The targeted marketing initiatives translated into impressive sales figures, allowing North Star to connect with luxury car owners eager for high-quality accessories.

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