Digital marketing is a fundamental component of any marketing strategy in the 21st century. It is evident that to succeed as a business in this day and age, you need to be online. A great website, unfortunately, isn’t enough, however, pairing it with a strong marketing strategy is. Additionally, a strategic approach to marketing can save you time and money in the long run. From social media to Google Ads the online marketing world can seem endless.
On completion of 12 years of Nyasa Production Studio, here are 12 essentials to Digital Marketing which have become a necessity considering the current situation:
Studying the Competitors
Business is more than having a product to sell and then selling it. It’s a little bit more complicated than that. One of the fundamental aspects that many entrepreneurs ignore is studying their competitors. This is what’s known in marketing as benchmarking. It means that besides getting to know your competitors, you need to know what makes you stand out from the rest. That something is known as your unique selling proposition.
Setting Goals
Establishing short, mid and long-term objectives, that are Specific, Measurable, Attainable, Relevant and Timely (SMART goals). If you don’t know what you’re trying to achieve with your campaign, you won’t know which path to take later either.
Creating An Action Plan
This action will determine the method of operation. They’re usually based on initial research. Here’s where creativity comes in. The digital media and strategies chosen to attain the objectives should ensure results. For example, if you want your brand to be recognized, an awareness strategy using social media platforms could do the trick. However, if you want to increase your online sales, a strategy that concentrates on generating leads for your website, advertising on digital media would be more useful.
Setting A Budget for Digital Marketing Strategy
A successful digital marketing strategy doesn’t need an overwhelming amount of resources to produce optimal results. In fact, investing in digital marketing is usually more affordable than investing in traditional methods. The ideal plan would be to decide what the total budget is and then establish the percentages that will be appointed to each of the digital media from that point onwards
Diversifying Digital Media
The internet is an ever-changing platform which is continuously evolving. Adaptation is the key to deciding a strategy. A lot will depend on goals and the right media, since that’s where the target audience can be found and impacted. This is the media that helps in reaching goals. For example, for a B2B company, a social media platform that could attract other businesses is LinkedIn. However, if for a large B2C brand, Facebook would be better. But having a strategic presence on digital media will be useless if the website isn’t 100% optimized to attain these goals.
Think About moving Into The Mobile World
The importance of m-commerce (mobile commerce) is growing, and it’s something that shouldn’t be ignored since users won’t just land on the website on their computers, laptops, etc. It’s becoming a common practice for people to spend more time on their smartphones and tablets, so the website has to be mobile compatible and responsive. Picking a flexible layout or template helps in not losing any prospects due to a lack of site responsiveness
Analyze And Optimize The Results of Your Digital Marketing Strategy
Checking the most important KPIs (Key Performance Indicators) in your digital marketing strategy to know whether or not the campaigns are getting expected results. Digital marketing is different from all the other advertising methods because it gives you the chance to find out your Return on Investment. Fortunately, there are a number of platforms out there that measure the most important metrics, making your job easier and guaranteeing the success of your campaigns.
Social Media Marketing
Improving social media presence is a great way to target an audience. Not to mention, having a great social media presence legitimises the brand online – many people trust active brands more than inactive ones. A regular posting schedule is optimal. The combination of exciting copy and imagery is essential in all social media posting. Paid ad campaigns are ongoing ads which target custom audiences with varying objectives. Audiences include a range of interests, locations, people who visit the website or even those who download the app. These ads allow in reaching as many potential customers as possible across the platform.
Email Marketing
Email marketing is a great way to formulate a database of customers interested in doing business. Bi-monthly, weekly or even daily email newsletters are optimal for showcasing new products, imagery, blogs, announcements and more. Additionally, newsletters can be linked to social media ads and the website. Not only this, newsletters reach an already engaged audience, the recipients are already interested in doing business. Ultimately, they are more likely to engage in content and even become repeat customers.
Content Creation (SEO)
Search Engine Optimisation (SEO) organically improves the website’s rankings on global search engines. In effect, the website is more visible to audiences when they search for specific keywords online. Targeted blog posts on the website are a great tool to better position the business on global search engines. Writing about relevant topics and including well-researched keywords aids in telling search engines that the website is relevant. This process takes time, however, regular blogging is a great digital marketing tool. It will boost online rankings, drive website traffic and increase brand awareness over time.
Google Ads
Google Ads are paid ads that boost the business’s website traffic, clicks and conversion rate while effectively raising brand awareness. The business gets immediate visibility which increases the chances of high online conversion rates. Google Ads offers a pay-per-click (PPC) pricing model. This works in conjunction with pre-determined keywords that are bid for by the advertiser.
Analytics
Analytics is an invaluable tool for a digital marketing strategy. Firstly, data from digital marketing platforms helps to understand how you perform according to your goals. Comparing your performance over time is essential in order to re-strategise. Secondly, analytics is collected in real-time, which allows you to monitor your goals and budget on a day-to-day basis.
Essentials of Digital Marketing
Digital marketing is a fundamental component of any marketing strategy in the 21st century. It is evident that to succeed as a business in this day and age, you need to be online. A great website, unfortunately, isn’t enough, however, pairing it with a strong marketing strategy is. Additionally, a strategic approach to marketing can save you time and money in the long run. From social media to Google Ads the online marketing world can seem endless.
On completion of 12 years of Nyasa Production Studio, here are 12 essentials to Digital Marketing which have become a necessity considering the current situation: