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Self Cntrd

Designing a sustainable growth strategy for a leading international fashion brand

  • Client

    Branding

  • Technology

    Instagram, Shopify

  • Services

    Website Development, Social Media Management, Performance Marketing, Influencer Marketing

The Challenge

In the competitive and ever-changing landscape of superannuation, it’s critical for funds to have a digital platform that is laser-focused on the needs of members and nimble when it comes to maintenance and updates. So when NGS Super was looking to replatform its website, its primary criteria were stability, security and ease of content management. Following a comprehensive tender process, NGS appointed Luminary as its implementation partner and settled on Kentico as its platform of choice.

One of the key requirements of the new site – aside from the need to provide current and prospective fund members with a cutting edge user experience – was to allow NGS’s digital team to be far more self sufficient in maintaining the site. This had been a significant shortcoming of the pre-existing site, as much of it was hard coded, which could result in turnaround times of more than two weeks to make basic edits to an on-site form.

 

The Approach

We set priorities and goals from the very beginning. This meant our team were able to clearly see possibilities for growth and rectify existing issues.

1. We launched new campaigns and immediately identified key improvements in all metrics

2. Making data-based optimisation throughout the duration of a campaign, to provide scalable ROI

3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches

4. We implemented social advertising with new audiences across Facebook, Instagram AND Pinterest, as we strategically identified where best to reach their target market

5. We improved their range of creative placements as well as creating variations of their ad copy and design

Live reporting brought a new dimension of insights for Erstwilder—something they weren’t used to. Being able to see everything in one dashboard meant they didn’t have to look between various sources; all of the information was at hand for them.

Our experience from other eCommerce clients encountering similar challenges meant we could quickly address and overcome. There’s no better preparation than experience.

Some content about how the website was planned and made.

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Some content about how the website was planned and made.

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Finding and partnering with the right influencers was key to success. used to shortlist high-performing influencers that were loyal (paid and organic) and aligned with the brand. Getting this right was extra important because the influencers had bigger roles than previous years!

The Outcome

Since starting with Emote, Erstwilder have seen their most successful months in terms of sales, revenue, and return on ad spend. We are now in the process of expanding the focus into other countries, as well as looking into new ad channels and formats.

  • Return on Ad Spend has increased by 76% compared to the previous year
  • Over a 6 month period, revenue has increased by 277%
  • Average of 9.11x ROI since managing their advertising
  • US traffic is up 106%, and revenue up 62% compared to the previous year
  • Revenue for the region has more than doubled in just 3 months

3.5 Mn

Impressions in 6 months across all platforms

+250%

Increase in orders

3.5 Mn

Impressions in 6 months across all platforms

Ready to take your brand to the next level?

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